
Strategy
![]()
Business Leadership and IT
IT is often irritating for top management and professional departments, as well as it is most often extremely difficult to keep an overview of the complicated processes involved. Approaches such as "top down" versus "bottom up" or "central" versus "decentralised" need to be combined with a sound understanding of IT to keep the business in a position to take advantage of future trends and developments.
Introduction
Referring to Prof. Prabhu Guptara's report, published in June 1998, most of the world's companies are in danger, as their leaders are quite often IT-illiterate and have a deep mistrust of anything related to IT. This is often manifested in the increasingly popular trend to outsourcing of IT issues.
Studies show that no more than 1% of IT projects ever produce the desired product within the planned timeframe, which only adds to the general distrust and dislike of IT issues. As Computer Philosopher Douglas R. Hofstadter puts forward, "every software project lasts twice as long as planned: even when this extra time-span is included in the initial planning, the projects still last twice as long."
Additionally, there are many different models claiming to hold the solution to all IT problems, but just as the field of Management experiences passing trends such as Reengineering, virtual organizations and TQM, these often pass, only to be replaced by the next fad.
Reasons for the Controversies in the IT field
IT projects are often characterised by an extremely high level of complicacy and difficulty. They are unique and they create innovations which tend to be too much for most people involved. In addition,
Working with Complexity
The complexity of a system is usually marked by it's size, uniqueness, geographical location, level of networking and it's dynamics. The difficulty lies in grasping the entire picture of such complex processes, especially in relation to future needs. As one speaks of the "reality model" being a simple faculty of a human perception, it is impossible for a single person to grasp the model in its entirity, which quite often leads to mistakes. Prof. Dietrich Dörner from the Max-Planck-Institute in Berlin, has proven how easily mistakes creep into such situations. These are quite often preprogrammed:
We are all in danger of making such mistakes, especially as the given time for such projects is always tight. We need to be able to avoid complex situations wherever possible by letting go of preconceived ideas and by reducing our efforts to score points. This requires evolutionary steps and not huge "total solutions". Should we confront complex tasks, the best solution is preparation, preparation and more preparation.
"Top down" versus "Bottom up"
The traditional top down school of thought is based upon our desire for structured, organised hierarchies. Traditional systems call for a strategic planning stage, followed by budgeting and tactical delivery whereas IT planning is derived from the strategic planning process.
Although this planning appears to be logical, it does not always lead to the desired results. According to Prof. R.H. Hayes of the Harvard Business School, those businesses who invested a lot of time in strategic planning are often farther behind their competitors who left out this phase of the planning. Hayes believes that the following points are often responsible for such fatal defects:
Hayes questions these beliefs and concepts, comparing the modern business world more with a jungle, than a desert, where the traditional techniques of warfare would be difficult to adapt. The term guerilla warfare would be more suitable. Guerilla warfare strategies are based on the thesis of resources-paths-goals as a wide range of skills are built up, without knowing how these can be best applied. Officers on the battlefield must have the ability to react to chances and opportunities as they arise. This philosophy, according to Hayes, needs a set of guiding points or a "compass" with which to guide the company long-term. Advantages are created by making better use of sudden changes in the market and being able to react immediately. This combines the ideas of "top down" and "bottom up" as the "compass", set by senior management, while the opportunities upon the way are identified and grasped at the junior levels.
These ideas are already incorporated in "best practices" of IT project management where stepwise decomposition is combined with prototyping of critical components. The real art lies in getting the right balance of "top down" and "bottom up" which leads to a successful "double-loop learning".
Central versus Decentralised
There is no tried and tested answer to this question. The pendulum swings backwards and forwards, as the change from central mainframes to decentral servers and back to central servers demonstrates. Nowadays the following areas should in most cases remain centralised:
Although paradoxical, the clearer the architecture and the more standardised interfaces the more feasible it is to decentralise IT functions.
This can be compared to a building plan, ensuring that each plot, although individual and selfcontained, is a part of a structured, urban environment.
Short versus Long Term
Time is most often the most critical factor. "Time to Market" is one of the most dominating critical success factors. Nevertheless, the basic, architectural decisions needed to create a lasting structure, they cannot be ignored as the success of the resulting efforts depend upon this quality foundation. The real art of system architecture is to develop a long term vision, and to reach this in short steps.
Knowledge Management as central CSF
In opposition to the Shareholder-Value mentality of many modern day enterprises where capital plays a central role, tomorrows companies, such as Microsoft or Yahoo, will be basing their business upon knowledge. In this light, staff become the most important resource for a companies' success.
The permanent changes facing todays companies must be mastered through permanent learning. A company must adapt itself continuously to new situations with a knowledge-mentality which includes the further development of the IT infrastructure and the IT function.
Learning as Preparation for the Future
At the beginning of every solution stands the recognition of a problem. According to David Ingvar from the University of Lund (Sweden), each person contemplates the future on a continuous basis, adapting his or her personal approach as the situation changes. Interestingly, the brain serves here as a filter, in order to stop the person from being overwhlemed with a flood of sensory material. This leads us to believe that the individual only absorbs or integrates those pieces of information that are relevant to his or her needs, and that the more we occupy ourselves with the future evolution of the outside environment, the more chance there is of us recognising the factors which are relevant for us.
Conclusions
The top level of a company must be made aware of the importance of the development of IT. The traditional ideas of "top down" must be left behind, while new ones need to be created to combine the "top down" with the "bottom up" with orientational aid from such tools as a organizational "compass". Such static methods as the hierarchical decomposition are to be disposed of, as cyclical models are more appropriate in a complex and rapidly changing environment. This does not make the process any easier, and it is therefore important that all parties seek less complex solutions and are willing to split up their projects into manageable pieces.
The willingness to listen to IT-related problems must be increased, as many of these problems are not simply IT-related but have their roots in other areas (without being an excuse for mistakes and weaknesses in the IT field).
The performing members of staff will increase in importance especially in the IT area because enormous differences are noticeable in this field. The development of a crew with above-average capabilities needs the highest attention, as the distribution of interesting tasks and rewards can be said to be the best motivators. To effectively attend to the problems encountered in the field of IT, an adequate level of IT competency must be attained at the senior management level. This should be enhanced with relevant workshops concerning future trends in IT and their effects on socio-economic structures. Once IT is fully integrated into the business leadership, it can take up it's full role as an important success factor, of which the company can be proud.
February 1999 Urs M. Osann